EPIC Group Experience Designation Program
marketing tool + training program rolled into one!
Heartland Travel Showcase introduces a seal of approval program to recognize museums, attractions, restaurants, hotels and other tour partners who provide exceptional service to group tours. By following standards and learning about creating group experiences through a series of tools, these partners are rising to the top of competition. Tour operators see at a glance that these designated sites are committed to group travel.
Get noticed by group buyers, and have fun while doing it! Upon purchase, you’ll receive training tools plus the application. Work at your own pace and submit for designation approval when ready.
Includes a checklist by sector with more than 128 standards and best practices for attracting and servicing groups!
SECTOR-SPECIFIC STANDARDS AND BEST PRACTICES
13 hands-on activity sheets plus a group tour glossary for sparking creativity for you and your team
HANDS-ON ACTIVITY GUIDE TO BUILD & PROMOTE GROUP EXPERIENCES
From Groups 101 to best practices for marketing to tour operators, these 10-minute video modules are priceless
ELEVEN 10-MINUTE TRAINING VIDEOS ON WHAT WE’VE LEARNED FROM SUPPLIERS & OPERATORS
In-person workshops can be done for destinations seeking designation for multiple partners. These are limited in availability.
OPPORTUNITY FOR EPIC GROUP EXPERIENCE IN-PERSON WORKSHOPS
Be part of the exciting and original new program - The Heartland-Approved Epic Group Experience Designation (TM) program.
Designation as an Epic Group Experience (TM) creates a competitive advantage in the group travel market. You’ll rise to the top of competition. Designation shows the group travel universe that you are committed to epic group experiences. And we’ll make sure that universe sees the hard work you’ve done, as your designation achievement will be promoted to more than 1,500 tour operators nationwide.
The designation process opens up a wide range of tools, trainings and information on how to deliver and market group experiences. Your staff will have an operator-approved checklist for servicing groups, taking the guesswork out of the process. You’ll receive standards and best practices based on what tour operators and their customers need and want. You’ll have access to great tools and trainings on creating epic experiences and the group market, giving you an instant in-house training program!